Moroch Partners

  • SEM Analyst-Dallas

    Job Locations US-TX-Dallas
    Category
    Media
    Type
    Regular Full-Time
  • Overview

    We rank among America’s top independent advertising agencies and are in growth mode, as well—adding strategic new business wins, acquisitions and partnerships in the past year. What’s it like to work here? We describe ourselves as “Optimistic. Humble. Magnetic.” We work hard in a creative, collaborative, open environment and we play hard too. We also have a strong sense of community—both inside the agency and out. Our one guiding principle is, do the right thing, for each other, for our clients and for the world. To learn more about our business—and why we say “it’s a good time to be at Moroch”—visit our site at www.moroch.com.

     

    Position Information: 

    Position Name:  SEM Analyst

    Location: Dallas, TX

    Experience: 2+ years' paid search experience

     

    Successful candidate will have: 

    1. Minimum 2+ years’ paid search experience

    2. Experience researching, planning, building and managing campaigns for paid search offering  

    3. Strong knowledge of digital environments and overall Internet savvy

    4. Ability to calculate and analyze data, especially data based on standard digital advertising cost-per metrics (CPM, CPC, CPA, etc.)

     

    Job Summary:

    The SEM Analyst will research, plan, build and manage campaigns for Moroch's paid search offering.  The SEM Analyst should be able to independently advise on SEM planning and execution which aligns with the advertiser's overall objectives.  The ability to think creatively and strategically is essential and this position should be able to draw upon prior knowledge and experience in order to support a variety of different industry verticals.  The SEM analyst will work primarily to support internal sales and operations teams but will also need to work directly with clients on more involved issues. The primary function will be to ensure all campaigns exceed established performance and service benchmarks by expertly managing the entire campaign life cycle.

    Qualifications

    Education &/or Experience:

    Bachelor’s Degree or equivalent; minimum 2 years’ paid search experience

     

    Software Experience:

    Microsoft Office, strong proficiency with Microsoft Excel and other MS Office applications, Google AdWords (certification required), AdWords editor, Bing AdCenter, Google Analytics

    Responsibilities

    Essential Duties & Responsibilities:

    • Research and create paid search proposals/IOs that incorporate appropriate spending levels, CPC estimates, and keyword recommendations
    • Research and prepare launch docs containing keywords, recommend ad-group strategy, ad copy, and any other campaign-parameter recommendations specific to a situation as needed
    • Launch campaigns via AdWords and Bing that are structured in alignment with client goals
    • Manage bid and keyword optimizations and budget throughout life of campaign to achieve the best use of the client’s budget based on desired user actions
    • Proactively contribute meaningful insights and recommendations on all campaigns to improve performance
    • Accurately input and maintain campaign details/data into internal campaign management systems (CCMS)
    • Create and pull reports using various reporting platforms such as AdWords, Bing or Tableau
    • Organize and maintain all important job-related documents on shared drive (VPN)
    • Prepare monthly scorecards for accounting, weekly job summaries for team calls, and any other ad hoc reporting required to communicate campaign performance and/or delivery
    • Contribute to company’s knowledge base by updating and sharing information via Confluence and Yammer
    • Serve as the main SEM point of contact on dedicated accounts and have occasional client contact
    • Stay up to date on the evolving offerings within the SEM landscape
    • Perform any other tasks as required to successfully manage accounts or support the overall SEM team

     

    Skills Required:

    • Strong ad-copy development skills and knowledgeable of overall search strategy for a variety of industry verticals and campaign types
    • Strong knowledge of digital environments and overall Internet savvy
    • High technical aptitude for learning and working within desktop and web-based applications (Windows, Microsoft Office, ad platforms)
    • Proficiency with database-driven reporting and ability to work with large data sets
    • Strong proficiency with Microsoft Excel and other MS Office applications
    • Ability to calculate and analyze data, especially data based on standard digital advertising cost-per metrics (CPM, CPC, CPA, etc.)
    • Strong business acumen and problem-solving abilities
    • Excellent written and verbal communication skills; strong long-distance communication skills using email, instant messenger platforms, and phone
    • Ability to prioritize and manage frequent demands from multiple clients (internal & external)
    • Ability to thrive in a team-oriented environment and work well with cross-functional teams and varied communication styles
    • Detail-oriented with superior organizational skills and multitasking ability

    Working with Us

     

    Life at Moroch means

    • Collaborating with creative professionals with a passion for advertising.
    • Envisioning creative marketing solutions for our clients and deliver on our promises.
    • A winning culture through positive and meaningful internal and external relationships.
    • Investing in our people with positive training and meaningful real world experience.
    • A competitive salary and benefits package to include 401(k), long and short term disability, and a customizable health plan.
    • Work/Life balance with paid vacation, floating holidays, company holidays and sick leave.

    Moroch is an Equal Opportunity Employer

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