Moroch Partners

  • Paid Social Specialist - Dallas

    Job Locations US-TX-Dallas
    Category
    Media
    Type
    Regular Full-Time
  • Overview

    In this role, you will be responsible for working with the media and digital teams to align goals and understand needs in order to recommend the most effective paid media opportunities on social platforms. As part of the team, you will assist with generating media ideas and support marketing initiatives intended to across multiple accounts. You will assist in the responsibility of ensuring that the media plans align with the overall channel strategy.

    Qualifications

    Education &/or Experience:

    • Bachelor’s degree or equivalent and 1-3 years’ experience required, or equivalent combination of education/experience
    • Overall social management experience a plus
    • Understanding of how paid, owned and earned media intersect and ability to identify how/when to engage each discipline to enhance all communication plan efforts as needed
    • Experience with bid optimization platforms as well as data/analytical tools and digital ad tracking techniques & strategies

     Software Requirements:

    • Microsoft Office, including strong Excel and PowerPoint skill. PivotTables and other advanced techniques a plus
    • Experience with native Paid Social campaign management technology (Facebook marketing partner platforms like 4C, Polygraph, Sprinklr, among others)
    • Experience with social listening platforms such as Brandwatch or Spredfast Intelligence

    Responsibilities

    • Develop paid social media recommendations
    • Keep abreast of new paid social technology/tools/platforms
    • Participate in meetings to understand client’s social and search needs, objectives and goals
    • Assist in activation of all paid social buys by providing recommendations on budget allocation, media timing, media pressure, tactics and KPIs
    • Particular focus (but not limited to) Facebook, Instagram, Snapchat with both reach and conversion objectives. Expertise in entertainment, e-commerce, retail and restaurant categories preferred.
    • Ability to understand and analyze the conversion funnel including click path analysis, lead gen and on-site conversion
    • Onboarding of new clients, development of pixel strategies, custom audience builds,
    • Assist in bridging communications and efforts of Communications Planners and Digital/Social Strategists to ensure client objectives are achieved and consumer experience is maximized across unpaid and paid social elements
    • Assist with managing budgets and purchased activity; assist in lead strategy and implementation of buy optimization including A/B testing of ads
    • Campaign analysis and reporting for multiple clients & markets. Provide insights and action steps to improve buys and plans YoY or campaign to campaign.
    • Ability to manage multiple projects through effective levels of organization and delegation to meet tight deadlines
    • Demonstrate critical thinking and problem-solving abilities
    • Highly detailed and results-oriented
    • Self-driven with strong work ethic
    • Self starter, motivated
    • Leadership:

      • Be an effective role model for media team and agency media department staff
      • Foster a positive attitude among fellow agency associates
      • Provide an energy level that brings new and exciting ideas.
      • Capable of managing junior level employees and committing to development of those employee skill sets
    • Communication: 
      • Ability to read, analyze, develop & interpret marketing & media materials.
      • Articulate ideas well and support positions effectively
      • Be a good listener, receptive to the ideas of others
      • Give directions clearly and effectively
      • Client facing communication and presentation skills.

    Working with Us

    About Moroch:

    We rank among America’s top independent advertising agencies and are in growth mode, as well—adding strategic new business wins, acquisitions and partnerships in the past year. What’s it like to work here? We describe ourselves as “Optimistic. Humble. Magnetic.” We work hard in a creative, collaborative, open environment and we play hard too. We also have a strong sense of community—both inside the agency and out. Our one guiding principle is, do the right thing, for each other, for our clients and for the world. To learn more about our business—and why we say “it’s a good time to be at Moroch”—visit our site at www.moroch.com.

     

    Life at Moroch means: 

    • Collaborating with creative professionals with a passion for advertising.
    • Envisioning creative marketing solutions for our clients and deliver on our promises.
    • A winning culture through positive and meaningful internal and external relationships.
    • Investing in our people with positive training and meaningful real world experience.
    • A competitive salary and benefits package to include 401(k), long and short term disability, and health plan.
    • Work/Life balance with paid vacation, holidays, company holidays and sick leave.

     Moroch is an Equal Opportunity Employer

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